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A Sims recreation of The Shaftesbury

Arts and Minecrafts: Local housebuilder calls for South West gamers to design its houses

Worried about how much time your child (or spouse) spends gaming? Well worry no more ─ a local housebuilder has come up with the productive solution for gamers this summer, and it could just help them discover their dream career.   

Whether it’s Minecraft, The Sims, Roblox or even Animal Crossing, Redrow is calling for gamers across the country to digitally recreate one if its homes or developments in a bid to discover the talented designers of the future.

Open to gamers of all ages, there are three categories to enter, with prizes including children’s art vouchers, an MSI Curved Gaming Monitor, Razer Streamer and a broadcast bundle, as well as the chance to secure a work placement with the Redrow South West division. Not wanting the big kids to miss out either, there is also a category for adults to showcase their creative abilities too. Entries will be shared on Redrow’s social platforms and newsletter, and the winner could see their design incorporated into plans for Redrow’s future homes.

Digital builders from across the South West can apply by visiting the competition page at www.redrow.co.uk/recreateredrow and emailing an image or video of their design to the relevant age category* before Friday 27 August 2021. Gamers can also enter by sharing their designs on social media tagging @Redrow on Twitter, @Redrowhomes on Instagram or commenting on the Facebook competition post along with #RecreateRedrow.

Each entry will be reviewed by an expert panel of judges, including YouTube gaming star, Clare Siobhan, as well as Group Customer and Marketing Director, Matt Grayson, Group Master Planning Director, Kevin Parker, Group Design & Technical Director, Stuart Norton, and Head of Talent, Anna Milne.

Mark Holland, technical director at Redrow South West, said: “As a builder committed to giving people a better way to live, our homes and communities are well-known for the distinctive character and quality they offer our customers.

“Here at Redrow, we understand that our business is only as good as its people. We value those that make us a success, and are committed to nurturing the next generation of talent.

“Gaming is a hobby that can sometimes get a bad reputation, yet we know that there are so many talented people out there with exceptional digital ability and a fantastic eye for detail, two skills that are really important in housebuilding. We recognise that this talent can, and should be nurtured and championed, which is why we’re keen to encourage gamers to channel this interest positively, and consider a career in the construction industry.

“From architecture, to bringing visions to life through bricklaying, there really is a career for everyone at Redrow.”

Those looking to enter can get inspiration by visiting Redrow South West’s development in Frenchay Gardens in Bristol.

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