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Partner insight

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Beyond the balance sheet – capitalising your IP & software development costs

This is a guest post from Tech South West StartUp Studio partner RSM , a leading provider of audit, tax and consulting services to middle market leaders.

Many start-up or high growth technology companies face significant initial costs in the creation of their software platform and products, which once completed, will have an enduring benefit to the company for many years.

One area we...

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Joe Bevan

Joe Bevan

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Express yourself: Building an authentic brand identity as a tech organisation

In the latest Tech South West StartUp Studio Insight blog, marketing and communications experts Astley Media provide insight into establishing an authentic brand identity.

Astley Media is a marketing and PR agency with specialist teams working in the tech, government and education space.

Being authentic as a brand is more than about having values.

It’s about those...

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How does your tech brand achieve it’s true potential?

A guest post by Astley Media , as part of the Tech South West StartUp Studio Insight blog series.

In a world where brands are competing for their audience’s attention it can be hard to cut through the noise.

At Astley Media we have developed five key steps to better plan your marketing strategy and build your communications around more than just sales messaging, so...

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Tech, media and the debt market

RSM share their insight into debt, funding and the tech industry.

Equity or debt funding? Media and tech business have access to both. But the magic of a well-funded business is in balancing the two.

Walking that line means taking on as much debt as you can manage – because it’s cheap and easy to access – but not so much that it burdens and risks the business. These forces are in...

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Tech South West StartUp Studio: The Purpose of Owning a Business

In the first of the Tech South West StartUp Studio Insight blogs, John Barrow of Azure provides guidance for early-stage startups around communications, strategy, culture, and developing a sound financial strategy.

There are many reasons why you’d want to start your own business. The sense of control and defining your destiny are clearly key parts of it. However, it’s easy to get...

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