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Bristol-based cyber security company Immersive Labs acquires US tech firm

Joe Bevan
Authored by Joe Bevan
Posted: Monday, November 15, 2021 - 16:08

A Bristol-based cyber security firm that was founded by an ex-GCHQ trainer has acquired a US tech firm to improve its cyber security training offering to businesses.

Immersive Labs enables organizations to continuously measure and optimize the human cyber capabilities of their entire workforce, and has announced the acquisition of Philadelphia-based Snap Labs to support its work with organizations looking to develop cyber knowledge, skills and judgement.  The merger will allow clients to build multi-player simulations customized for specific environments and roles.  

The acquisition underlines the need to develop human capabilities which reflect the nuances of each specific organization for everyone from Executive to Technical teams. By developing cyber knowledge, skills and judgement tailored to unique factors such as technical environments and compliance requirements, cyber risk is reduced more effectively.  

The newly integrated platform will enable this by allowing customers to run labs and cyber crisis exercises in a cloud-based replica of their own organization featuring specific vendors. This also provides the ability for technical teams to work cooperatively in an expansive virtual environment as part of wider exercises involving executive decision-makers.        

Incorporated into the wider Immersive Labs platform this will further enable organizations to create a continuous cycle of human cyber capability improvement. With regular exercising, and evidencing against internal and anonymized peer benchmark data – the cyber knowledge, skills and judgement of the entire workforce can keep pace with risk – allowing them to be used strategically, for the first time.    

James Hadley, CEO of Immersive Labs, said, “From day one we have believed in the power of immersive experiences. Whether you are a CEO wrestling with the wicked problems of a cyber crisis exercise or a malware analyst decompiling the latest APT, nothing is better for building and evidencing cyber knowledge, skills and judgement.      

“The acquisition of Snap Labs doubles down on this, allowing customers to build better cyber workforces with richly detailed realistic experiences pinpointed to the risk they face. We welcome the team to Immersive Labs and look forward to building on our joint vision together.”   

Pennsylvania-based Snap Labs was founded in 2016 by Co-Founders Chris Myers and Barrett Adams. The company currently works with customers such as Accenture, Mandiant and Crowdstrike.   

Chris Myers, Co-Founder, said, “Snap Labs has always strived to provide the most realistic environments and training experiences for cybersecurity teams. Immersive Labs’ vision to build cyber knowledge, skills, and judgement across the entire workforce is remarkably aligned with our own, and we’re extremely excited to bring our technology into their platform. 

“The two platforms are a natural fit, and by combining them we hope to help our customers build even more resilience against cyber threats.”  

Founded in 2017, Immersive Labs now counts some of the world’s largest organizations as customers. More information can be found at

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