Filmily signs with Coca Cola

Totnes-based Filmily has begun working with Coca Cola to support their audience engagement at the “Coca Cola X Music Venue Trust Tour” which kicks off with 13 gigs at grassroots music venues across the UK through September and October, headlined by indie singer- songwriter Casey Lowry.

Filmily has developed activations for fans leading up to the tour, at each gig, as well as following the tour, where we will be creating digital show reels for each individual venue. The Totnes firm will be showcasing Filmily’s capabilities for engaging fans in the lead up to the tour as well as utilising their self-generating digital scrap books to create unique content for each venue to support each venue’s ongoing promotion in the future.

Paul Hiskens, Head of Head of Sponsorships and Partnerships GB for Coca Cola Europacific Partners said: “At Coca-Cola we love the opportunity to engage with our consumers in many different ways - we see the Filmily Platform as enabling us to get closer to audiences, which provides a better experience for the fan as well as giving us greater insights into them.”

Mark Ashdown, CEO of Filmily said: “Working with Coca Cola is a fantastic step forward for us at Filmily, we are huge fans of live music and utilising our platform to support the Coca Cola X MVT tour is a great opportunity for us to showcase the power of the Filmily platform, and how we can support major global brands in getting greater audience engagement and providing insights that were previously unavailable.”

Link to the events: https://www.musicvenuetrust.com/2023/08/music-venue-trust-and-coco-cola-announce-partnership/