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Pictured: Daniel Moyo - CDS, Propflo (left), Ying Tan - CEO, Habito (Centre), Luke Loveridge, CEO, P

Habito launches first broker retrofit tool for homeowners

Joe Bevan
Authored by Joe Bevan
Posted: Wednesday, November 29, 2023 - 10:18

Leading digital mortgage broker Habito has announced a strategic partnership with  Propflo, an award-winning AI-driven proptech startup based in Bristol. Together, they will be introducing a new tool in the mortgage intermediary sector, GreenVal, designed to support homeowners in making their properties more energy-efficient and environmentally friendly.

GreenVal - a unique one-stop-shop solution - will be offered directly to existing Habito customers, empowering them with the following features:

  • Comprehensive business case: GreenVal provides a cutting-edge business case that outlines in detail all the benefits and costs associated with making a property more energy efficient.

  • Resilience rating: Gain insight into a property's resilience with a rating that factors in thermal comfort, air quality, and financial stability.

  • Direct quotes: Obtain quotes for significant improvements from leading accredited national suppliers.

  • Alternative solutions: Discover add-ons and alternatives such as batteries, EV charge points and heat pumps to further enhance a property’s sustainability and resilience ratings.

  • DIY options: Explore low-cost and do-it-yourself improvement opportunities, available for direct purchase.

Intermediaries play a trusted role in advising homeowners and are forecast to be responsible for 90% of mortgage distribution by 2024, up from 84% in 2022. Habito will be the first major mortgage intermediary to use such a tool and will be working with Propflo and lenders to get homeowners the most suitable finance options.

The tool will initially be offered to existing Habito customers.

William Rhind, VP Mortgage Advice and Growth at Habito, said: "We know that rising mortgage costs and energy bills are having a real impact on people’s lives, and this partnership will enable us to help our customers to potentially reduce both. We were also recently featured in the TechCrunch Climate 100 that showcases UK tech companies who are at the forefront of climate action; this partnership with Propflo will enable us to continue making huge progress in one of the most important global challenges.”

Luke Loveridge, Founder and CEO at Propflo, said: "Mortgage advisors and lenders are in a unique position to help people make their homes more energy efficient. Habito led the sector in becoming more digital, and is now becoming the clear leader in the sector to help tackle the ~£200bn retrofit challenge. I’m inspired by the team and look forward to working closely with them in future!"

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