Loop appoints Mike Hutt as Head of Sales

Loop, a leading provider of retail performance management software, has appointed Mike Hutt as Head of Sales. The announcement follows the appointment of Nicci Reeve as Head of Marketing in June, further strengthening Loop’s leadership team.

Hutt brings over 20 years of experience in building global sales teams. He joins Loop from Unity, where he served as Head of Enterprise Sales, EMEA, and previously led Autodesk's sales efforts in the transportation sector. Reporting directly to CEO Simon Porri, Hutt will focus on expanding Loop’s sales pipeline and driving revenue growth.

Simon Porri, CEO at Loop, said: “As large scale networks increasingly rely on data to improve performance, having a single source of truth is essential. Loop provides this visibility and makes it easier for businesses to take action where it counts. Both Mike and Nicci bring a wealth of experience and expertise in their specialist areas. With their leadership, we’re well-positioned to grow our presence in the market.”

Loop's platform centralises KPI data, helping businesses improve performance and profitability across their retail networks with trackable actions. The company currently supports 20 automotive and franchise brands, including AGCO Corporation, Honda, Lotus, Neighborly and Volkswagen Group. Hutt’s appointment follows recent investment from Stonehage Fleming, which supports Loop’s efforts to expand its services.

Mike Hutt said: “I’ve always been passionate about tech that gives businesses the clarity they need to make better decisions. Loop's approach really clicked with me. The company has already made a strong impact across the Automotive sector and I look forward to working with the team to build on that success.”

Loop also strengthened its marketing team with the appointment of Nicci Reeve as Head of Marketing earlier this year. In her role, Nicci oversees Loop's global marketing efforts.

Nicci Reeve commented: “Loop is addressing real challenges for multi-site businesses. The momentum we’re seeing is a clear sign of the market’s confidence in our solutions. With Mike on board, we’re ready to expand our reach and bring even more value to our customers.”