B2B marketing agency Brandtale appoints Board Advisor with track record of success

B2B marketing agency Brandtale has announced the appointment of Simon Dodd as a Board Advisor.

Simon brings over three decades of high-impact leadership and strategic insight to Brandtale. His career includes taking RLA Group to £1.8 million EBITDA, expanding it to 90 people across three offices, and achieving a successful PLC sale within just 3.5 years. Simon also launched a virtual agency that grew to 45 staff and an enviable client roster in just four years, well ahead of the industry’s pivot to remote work.

His tenure as Partner at TBWA further showcases his ability to push creative boundaries, and as Regional Chairman for the Institute of Practitioners in Advertising (IPA), he demonstrated his commitment to elevating industry standards. Simon’s approach led to winning the prestigious D&AD award for the Thomas Cook “It’s Time To Leave The Country” campaign, solidifying his reputation as a leader who delivers results.

Founder and CEO, Dan Bassett, commented:

“Welcoming Simon to the team at this critical moment marks a major step in Brandtale’s journey. His no-nonsense approach to building sustainable growth and dismantling outdated practices is exactly what we need as we cement our position as the go-to marketing partner for UK B2B tech businesses by 2030. With Simon’s expertise, we’re ready to shake things up and deepen our impact.”

Simon’s role as Board Advisor signals a powerful collaboration aimed at challenging conventional thinking and reinforcing Brandtale’s commitment to fearless marketing solutions that prioritise long-term value over short-term wins.

Simon Dodd stated:

“I’m excited to join Brandtale and partner with Dan and the team. Brandtale’s relentless focus on reshaping B2B marketing through audacious, brand-first strategies is refreshing and much needed in this industry. My experience in helping agencies and SMEs grow, flourish, and even successfully exit aligns perfectly with the Brandtale vision. I look forward to contributing to their bold growth plans and redefining what it means to build a strong, lasting brand.”

Simon’s extensive background includes leading the global launch of Alamy’s Create offering, mentoring numerous agencies and individuals towards growth and success, and earning a Fellowship at the IPA—highlighting a career that’s made a transformative impact on businesses and people alike.

This appointment comes as Brandtale continues to expand its services, elevate client relationships, and strengthen its reputation as a leader that’s unafraid to challenge norms and deliver marketing that makes waves.