Levels Technologies secures £0.5m backing to expand data-driven sports platform

The FSE Group has led a £0.5m investment round into Bristol-based Levels Technologies, investing £250,000 through the British Business Bank’s South West Investment Fund. The round includes participation from Akira Financial, the Professional Squash Association (PSA), and the Haley Family Office, supporting the company’s next phase of growth as it expands its platform across global racket sports.

Levels Technologies has developed a rankings, ratings and community platform designed to modernise how racket sports are played and organised. Originally launched as SquashLevels, the platform uses data-led insights to provide more accurate player ratings, helping to match players of similar ability and improve participation and engagement.

Available across web and mobile, the platform combines player performance data, dynamic rankings and social features, giving users a way to track progress, compete and connect.

Having already built a strong user base in squash, the business is now expanding into other fast-growing racket sports markets, starting with padel. This move opens up a significantly larger global opportunity and positions the platform to scale across multiple sports over time.

The investment will support further development of the Levels platform, including the launch of new sports verticals, alongside investment in commercial and data teams to accelerate user growth and partnerships.

Co-CEO Jethro Binns, a former professional squash player, said: “We built Levels to bring a more accurate and engaging way for people to play racket sports, starting with squash and now expanding into much larger global markets. This investment allows us to accelerate that vision, develop the platform further and grow our partnerships internationally. The support from FSE and our co-investors brings valuable experience as well as capital, and we’re looking forward to working closely together as we scale.”

Matt Browning, Investment Manager at FSE, added: “Levels has developed a differentiated platform that is already demonstrating strong engagement from its user base. The team has built a product that solves a clear problem in how players are ranked and matched, and there is a significant opportunity to apply this across a range of growing racket sports. With proven traction and clear expansion plans, we believe the business is well positioned for further growth.”

Tommy Berden, Chief Commercial Officer at PSA, commented: “We are delighted to increase our investment in Levels Technologies alongside the FSE Group and other investors. SquashLevels has proven to be a real value add for the sport of squash and we are excited to see Levels expand into other racket sports.”

Lizzy Upton, Senior Investment Manager at the British Business Bank, said: "Levels Technologies is another example of a data-driven business aiming at global markets. The company's innovative use of digital technology and data to improve participation and engagement in racket sports has created a strong platform for growth. Through the South West Investment Fund we are pleased to be supporting their next phase of expansion."

Levels operates in a growing global sports app market, where demand for real-time data, community features and personalised user experiences continues to increase. At the same time, participation in racket sports such as padel is rising rapidly worldwide, creating a strong opportunity for platforms that can connect players, clubs and federations through accurate data and engaging digital experiences.

The purpose of the South West Investment Fund is to drive sustainable economic growth by supporting innovation and creating local opportunity for new and growing businesses across the South West. It offers a range of commercial finance options with smaller loans from £25k to £100k, debt finance from £100k to £2m and equity investment up to £5 million. The fund is increasing the supply and diversity of early-stage finance for South West smaller businesses, providing funds to firms that might otherwise not receive investment and helping to break down barriers in access to finance.