30 October 2025, Exeter, Devon – Exeter Science Park-based FinTech SaaS company Joiin celebrates a standout year of growth, recognition and innovation, establishing its place as one of the South West’s leading tech success stories

Joiin has built a global reporting and consolidation platform used by thousands of finance teams and accountants in over 100 countries. By integrating with Xero, QuickBooks, and other leading accounting platforms, Joiin has become a key player in the UK’s fast-growing FinTech sector. The company’s success highlights the strength of the South West’s tech community and the collaborative ecosystem enabling businesses like Joiin to scale internationally.  

A Landmark Year for Joiin

Over the past 12 months, Joiin has achieved the following major milestones:

• Recognised by Intuit as a Platinum App Partner, the highest level within the Intuit Partner App Programme. This achievement celebrates Joiin’s continued focus on automation, connectivity, and next-generation AI across financial and operational reporting for QuickBooks users.
• Finalist in four categories at the Xero Global App Awards 2025 - Global People’s Choice, Canada, South Africa, and Ireland Small Business App of the Year. Joiin has been recognised for its innovation in transforming financial and operational reporting for Xero users globally.
• Officially accredited by the Institute of Certified Bookkeepers (ICB), the world’s largest bookkeeping institute, recognising Joiin’s commitment to quality, accuracy, and data security for bookkeeping and accounting professionals.
• Earned 57 badges and 11 #1 rankings in G2’s Fall 2025 reports, achieving Leader status in G2's Grid® Report for Financial Analysis Software, reflecting exceptional customer satisfaction and continuous product innovation.
• Finalist in both FinTech and Growth categories at the 2025 Tech South West Awards, celebrating Joiin’s innovation and contribution to the region’s thriving technology ecosystem.  

Building World-Class Tech from the South West

At the heart of Joiin’s platform is automation and intelligence. This year, the company launched Joiin Intelligence, an AI engine that analyses financial and operational data in real time - generating commentary, highlighting trends, and surfacing actionable insights for finance teams.

Building on this innovation, Joiin’s expanding ecosystem brings together powerful integrations and tools that deliver a complete, connected view of performance:

• Integrations with leading accounting platforms – Including Xero, QuickBooks, Sage, Puzzle, and Pennylane, enabling reporting and consolidation of financial data across multiple entities. • Joiin Connect (API) – An open API for tools such as Power BI, Tableau, and Looker, enabling advanced analysis and visualisation. Now includes a Zapier connection for access to 8,000+ apps. • Microsoft Excel Add-In – Brings live Joiin data directly into spreadsheets for greater flexibility, control, and collaboration. • Enhanced Report Packs and Custom Layouts – Empowers users to create branded, dynamic financial reports with ease and professional presentation. • Non-Financial Data – Enables users to combine operational and financial metrics for a single, insight-driven view of performance. Joiin’s growth highlights the strength of the South West’s innovation community - combining local talent, cutting-edge development, and supportive networks like Exeter Science Park.

“Being based in Exeter gives us a real advantage,” said Lucien Wynn, Joiin CEO and Co-Founder. “We’re part of a community that believes in innovation, collaboration, and helping tech companies grow. It’s a great place to build world-class technology while staying close to our roots.”

Looking Ahead: AI, Automation, and the Evolution of Reporting

Joiin is driving a global shift in financial reporting - combining AI, automation, and powerful integrations to help teams move faster and make smarter decisions.

“Joiin’s story shows what’s possible when South West companies think globally,” added Wynn. “You can build a world-leading SaaS business right here in Exeter, and that’s something we’re incredibly proud of.”

About Joiin

Joiin is an award-winning global reporting platform that simplifies group consolidations and delivers real-time, AI insights for accountants, CFOs, and finance teams. Used across more than 100 countries, Joiin delivers automated reporting by integrating with the world’s most trusted and leading accounting platforms, and spreadsheets directly. With Joiin Intelligence (AI), Joiin Connect (API), and a growing ecosystem, Joiin is reimagining connected reporting for the modern finance function. For more information, visit www.joiin.co Press contact: Suzy Lloyd, Head of Marketing suzy@joiin.co +44(0) 7379 062911