Train4Tomorrow case study: Caroline Lewis, Digital Marketing

Train4Tomorrow is a government-funded training programme offering adults across the South West access to free training courses. 

The courses are designed by industry to meet regional skills gaps in digital and technical sectors.

Delivered by professional training providers, the course includes Digital Marketing, Cyber Security, Web Development and more.

When lockdown began in March 2020, many people experienced a dramatic change in their circumstances. As a result of the pandemic, self-employed marketeer Caroline Lewis saw her regular freelance work disappear. However, as some industries suffered, others flourished and small local business Devon Heaven was working flat out to meet demand for its postal cream tea and Devonshire food hampers. Caroline applied for a job and joined the hard-working team packing food hampers. Whilst working at Devon Heaven, Caroline came across the Train4Tomorrow Digital Marketing course advertised on Facebook. The course offered her the chance to refresh her existing marketing knowledge and learn some new skills. 

Since completing the Digital Marketing course, Caroline has now moved into the Devon Heaven office and is using her new skills to write company blogs, email campaigns and social media posts and is continuing to learn about more technical sides of digital marketing including Search Engine Optimization (SEO).

Caroline said: “I would definitely recommend the Train4Tomorrow adult learning courses. The Digital Marketing course I took part in has given me the confidence to broaden my horizons, keep learning and landed me a great job!”

The Train4Tomorrow bootcamps are aimed at learners aged 19+ who are employed or self-employed, career returners or those who have been unemployed for less than 12 months and looking to upskill or re-train, giving adults in the South West the chance to invest in themselves for free. 

If you’re looking to learn new skills or to update your existing knowledge visit train4tomorrow.org.uk to discover a range of digital courses.