South West tech firm to bring fans closer to the action at this weekend's BRIT Awards

The BRIT Awards 2023 take place this Saturday, and for the first time fans at home will be able to get involved thanks to technology developed in the South West.

Totnes-based fan engagement platform Filmily will provide digital solutions for the event's organisers to integrate user-generated content into BRIT's social media activity.

Filmily has previously developed AI solutions for international  brands including Harlequins RFC, The Dallas Cowboys, The San Francisco 49ers and the David Bowie World Convention.

This year's BRIT Awards Show will be live streamed across the world on YouTube for those outside the UK via The Official BRIT Awards YouTube Channel. For the first time, there will be two separate streams, at 9pm GMT for the Americas, Europe, Africa and the Middle East, and 2am GMT for Asia and Oceania, meaning the whole show can be viewed at a convenient time no matter where fans are in the world.

Andy Doyle, founder of Filmily Ltd, said "We are thrilled to be working with the BRIT Awards to create a truly interactive experience for music fans. Our platform has been designed to help the BRITs connect with their fans in new and exciting ways, and we are thrilled to be applying our technology to one of the most iconic music awards shows in the world."

Agnes Woolrich, Vice President, Marketing & Communications, UK&I, Mastercard , said: "As headline sponsor of The BRIT Awards, we are always looking to find new and exciting ways for fans to explore and experience their passion for music. We're excited to showcase how the latest innovative technologies offer a whole new realm and opportunity for artists and fans alike, setting the scene for the next generation of talent."

Nominees at this year's awards include Beyoncé. Wet Leg, Stormzy, Harry Styles and First Aid Kit.