New app launched to help revitalise Falmouth’s historic high street

A new app has been developed to help celebrate and showcase Falmouth’s historic high street, and to encourage local Cornish residents to explore hidden areas of the seaside town.

The XplorFALMOUTH app, developed by Cornwall-based Data Duopoly, showcases local businesses, promotes events and shares special offers with its users.

Data Duopoly was recently named a Tech South West One to Watch 2023, in recognition of its growth and positive impact.

According to NALC (National Association of Local Councils), high street footfall has declined by 10% as people turn more to online shopping or visiting larger shopping centres.

Alongside local businesses, the XplorFALMOUTH app will also promote events happening in Falmouth in one place, making it easier for people in the area to discover what's going on. Users will also be able to receive unique offers and experiences from local businesses that won’t be available anywhere else. 

The app was built by Data Duopoly with support from Falmouth Business Improvement District (BID),  a not-for-profit that works as a voice for Falmouth businesses. 

Tanuvi Ethunandan, founder and CEO of Data Duopoly and creator of the XplorFALMOUTH app, said: “As an award-winning Cornish tech company, we are proud to be launching XplorTOWN here to help rejuvenate the high street. Utilising powerful data insights, we hope our technology can help areas make informed investment decisions”.

Richard Wilcox, Executive Director of Falmouth BID and Chair of Cornwall BIDs: said: “Falmouth has a dynamic business community, with the spirit of collaboration strongly evident. And it is the diverse nature of the high street which really adds to Falmouth’s appeal, with quality-led businesses from retail, hospitality, digital, creative and marine sectors working and operating successfully alongside one another. We hope that the new XplorFALMOUTH App can assist in shining a spotlight on these fantastic businesses, incentivise visits and encourage spend. Furthermore, the information we hope to gather in respect of visitor movements, habits and opinions about our town, can further help us shape an even more enticing destination product offer.”

The app can be downloaded at https://www.dataduopoly.com/xplorfalmouth-app-download