South West firm launches globally recognised AI market research tool

Rocketmakers Labs has released a AI-powered market research tool to bridge the gap between primary and secondary data.

YourRoom allows marketers to quickly and cheaply test early-stage ideas before moving onto more expensive research methods.

The product was named Best AI Innovation and Best AI Solution at the 2024 Global Business Tech Awards earlier this year, while Rocketmakers, the firm that developed the tool, was named Digital Agency of the Year.

The YourRoom platform creates “rooms” for discussing any topic, from FMCG concepts to B2B product ideas. Rooms are populated with four customisable agentic AI personas who engage in a group conversation with the user. Each persona has its own individual demographic profile and is powered by a separate and distinct large language model (LLM). 

YourRoom is powered by a cutting-edge type of software called an “intelligence selection engine.” This orchestrates the actions of multiple LLMs and an AI to incorporate a human user into a single, flowing conversation. 

Richard Godfrey, CEO of Rocketmakers, says: “It’s increasingly common to work with a LLM to boost productivity, but being able to engage with agentic AI using multiple LLMs simultaneously is still a new frontier. We’re really proud that YourRoom is the first commercially available software that makes this technology available to the public.”

Learn more: https://www.yourroom.ai/