Article by Isobel Shaw, AI Lead at Program Agency

In this guest article, Isobel Shaw, AI Lead at Program, explains how organisations can build confident, empowered teams ready to embrace AI and drive meaningful innovation.

Program is a partner for Growth Forge 2025, a business acceleration programme for ambitious tech companies. Learn more here .

The real...

Rocketmakers Labs has released a AI-powered market research tool to bridge the gap between primary and secondary data.

YourRoom allows marketers to quickly and cheaply test early-stage ideas before moving onto more expensive research methods.

The product was named Best AI Innovation and Best AI Solution at the 2024 Global Business Tech Awards earlier this year, while...

According to a new study of business and marketing leaders across the country, 39% of respondents in the South West don’t have a written marketing strategy for their business. This was significantly less than the national average, where almost eight in ten (78%) said they had a written strategy.

The research was commissioned by Favour the Brave , an agency based in Bristol that...

Exeter and Bristol-based marketing agency Program is celebrating recent growth, welcoming five new clients in recent weeks: IT support provider Acronyms, software development company CoreBlue, Plymouth social enterprise Engaged Communities, multinational hospitality company Accor, and innovative pipeline monitoring company Klarian.

Program is a creative positive impact marketing...

Microsoft will join a select panel of senior marketing professionals in Bristol this March to discuss how businesses can best drive more online customers through digital marketing.

Hosted by South West performance agency Launch, the breakfast event will be held on March 22nd at the Showcase Cinema de Lux in Bristol from 8:30 - 11am.

'The CMOs Guide to Customer Acquisition'...

Tech marketing agency Astley Media has relaunched as Program as part of the company’s growth plans and shift towards supporting the South West’s leading positive impact brands.

With a host of clients already across tech, government and education, the agency is setting up its second base in the region, in Bristol, to complement its current site in Exeter.

As founders of the...

Firehaus has announces a new project with Loughborough University. The brand consultancy will be working with the leadership team of the School of Business and Economics to position and rebrand the school in preparation for its next stage of growth.

The University currently ranks in the top 10 in all UK league tables and is No.1 in the UK for employer-student connections. It is one...

Caroline Orr, Marketing Director at Astley Media , shares her insight on the SW Tech Analysis Report and how tech brands in the region can plug into regional opportunities.

The South West Tech Analysis Report reveals the opportunities and challenges facing the region’s tech sector.

Often, they are two sides of the same coin.

Take geography, for example. Are we a...

South West-based marketing and PR agency Astley Media has welcomed four new clients to its portfolio of regional and national brands.

South West Business Council , Somerset West and Taunton Council , the Heart of the South West LEP and software development company CoreBlue , have joined the award-winning agency in 2022 to develop their marketing, brand, and communications.

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Have you ever wondered about what it takes to build effective media relations? When people think about journalists and the media, they often conjure up images of invasive paparazzi, and misleading headlines. However, this is not the case. Most journalists are just like any other person, and although you will have to put some work in to create and build media relations, once formed, they can...