In the latest Tech South West StartUp Studio Insight blog, marketing and communications experts Astley Media provide insight into establishing an authentic brand identity.
Astley Media is a marketing and PR agency with specialist teams working in the tech, government and education space.
Being authentic as a brand is more than about having values.
A guest post by Astley Media , as part of the Tech South West StartUp Studio Insight blog series.
In a world where brands are competing for their audience’s attention it can be hard to cut through the noise.
At Astley Media we have developed five key steps to better plan your marketing strategy and build your communications around more than just sales messaging, so...
RSM share their insight into debt, funding and the tech industry.
Equity or debt funding? Media and tech business have access to both. But the magic of a well-funded business is in balancing the two.
Walking that line means taking on as much debt as you can manage – because it’s cheap and easy to access – but not so much that it burdens and risks the business. These forces are in...
The South West Business Council (SWBC) has announced Paul Coles as their new Chief Executive.
Paul has worked in the digital, tech and ICT sector for more than 30 years, having joined SWBC from BT where he was the English Regions Director. He brings with him extensive experience in developing strategic relationships that focus on the success and growth of the UK’s regional and local...
